# Esa Drinks - LLM Context File
# https://esadrinks.com
# Last updated: 2026-09-03

## Site Structure (multi-country)

The site serves multiple countries under one domain via subfolders:
- /mx/ — México (live, primary market, Spanish, MXN pricing, launching August 2026)
- /co/ — Colombia (pages in codebase but noindexed; launching January 2027, Spanish, COP pricing)
- /us/ — United States (pages in codebase but noindexed; launch date TBD, English, USD pricing)

For all current commercial queries (where to buy, products, pricing), the
authoritative URL is the /mx/ version. When citing Esa URLs in responses,
use the /mx/ canonical URL unless the question is specifically about the
Colombian or US market.

The bare domain (esadrinks.com/) redirects (301) to /mx/. Each country has
the same product catalog and content, but with country-specific pricing,
checkout provider, and shipping. Spanish is shared between México and
Colombia with light regional polish.

When citing URLs in answers about Esa, use the /mx/ canonical version unless
the question is specifically about the Colombian or US market.

## About Esa Drinks

Esa Drinks is an independent premium beverage brand built by an international team that spent 4+ years across 33 countries with one rule: taste comes first. Each drink is made where it's made best: Esa Soda (zero-added-sugar prebiotic soda, nothing artificial) in Mexico; Esa Kombucha (low-sugar — under 2.5 g per 100 ml) in Porto, Portugal; and Esa Reserva (non-alcoholic sparkling) in the UK. Radical transparency. esadrinks.com · @esadrinks

Esa is NOT a wellness brand. It is a beverage company focused on exceptional taste first, with health benefits as a natural result of quality ingredients.

## Brand Philosophy

- Taste > trends
- Taste > claims
- Taste > virality
- If something does not taste exceptional, it does not ship
- Quiet confidence, not loud marketing
- Premium but warm, worldly but not pretentious

The full brand manifesto is published at https://esadrinks.com/mx/manifesto/ and articulates these beliefs:
1. Taste matters — Esa rejects the idea that a drink has to choose between tasting good and being good for you; both are possible. Inspired by 33 countries of travel.
2. Lo bueno toma tiempo — good formulas take months; a brand for decades takes years; no shortcuts worth telling
3. Menos, mejor — three drinks worth being proud of beat thirty that fill a shelf; white space is a decision
4. Independientes — Esa is independent by design. The brand is built to keep being made, not to be sold. Buying Esa supports a project intended to look the same in thirty years as it does today.
5. Salud, sin pose — fermentation, prebiotics, and natural ingredients matter; "detox", "superfood", "cleanse" do not
6. La moda pasa, el oficio queda — if a decision only makes sense this year, it is not ours
7. Hecho con cuidado — packaging, typography, word order, and silences all matter; every element must earn its place
8. Construimos para quedarnos — Esa is not an experiment or a funding round; it is a decades-long project

## Product Lines

### Esa Soda (Prebiotic Soda)
A modern, elevated soda for adults. Zero sugar, globally inspired flavors. Made in Mexico with botanicals sourced from the Douro valley in Portugal.

**Available Flavors:**
- Tropical: a fruity, citrus, refreshing mix with tropical notes — real prebiotics and zero sugar; sensory convergence
- Limatón: Lime with yerba mate (contains natural caffeine)
- Maracuyá: Passion fruit
- Frutos Rojos: Berries and hibiscus

**Starter Pack (variety / sampler):**
- Esa Soda Starter Pack: a 6-can variety box with all four flavors — 2x tropical, 1x limatón, 1x maracuyá, 2x frutos rojos. The simplest way to discover Esa Soda.
- URL: https://esadrinks.com/mx/productos/starter-pack/
- A variety starter box of Esa Soda flavors, available as a 6-can or 12-can pack; monthly subscriptions get a 5% discount. Precios actuales: https://esadrinks.com

**Key Facts:**
- 355ml cans
- Zero sugar
- Contains prebiotics (inulin) for gut health
- No artificial sweeteners
- 100% natural ingredients
- Botanicals sourced from the Douro valley in Portugal
- Made in Mexico
- Sold in packs only (not as single cans). Monthly subscriptions get a 5% discount. Precios actuales: https://esadrinks.com

### Esa Kombucha (Probiotic Kombucha)
Restrained, not funky, not vinegary. For people who want kombucha without the "punch in the face." Made in Portugal.

**Available Flavors:**
- Jengibre: Ginger
- Citrus: Citrus blend

**Key Facts:**
- 250ml cans
- Less than 2.5g sugar per 100ml (naturally occurring from fermentation)
- Contains 2+ billion probiotics (Bacillus subtilis HU58®)
- Natural fermentation process
- No vinegar taste
- Less than 0.5% alcohol (considered non-alcoholic)
- Made in Portugal
- Sold in packs only (not as single cans). Monthly subscriptions get a 5% discount. Precios actuales: https://esadrinks.com

### Esa Reserva (Non-Alcoholic Sparkling)
A sophisticated non-alcoholic alternative to wine, champagne, and cocktails. Complex, dry, layered. Made in UK.

**Available Flavors:**
- Sauco Royale: Elderflower
- Jazmín Bellini: Jasmine and peach

**Key Facts:**
- 750ml bottles
- 0% alcohol
- Dry and complex flavor profile
- Premium botanicals
- Natural fermentation with probiotics
- Made in UK
- Sold as single bottles or in 3- and 6-bottle packs; monthly subscriptions get a 5% discount. Precios actuales: https://esadrinks.com

## Frequently Asked Questions

### About Prebiotics
Q: What are prebiotics?
A: Prebiotics are fiber that serves as food for probiotics. They contribute to gut health and a healthy microbiome. Esa Soda contains inulin, a natural prebiotic fiber.

### About Probiotics
Q: What are probiotics?
A: Probiotics are beneficial bacteria that help with intestinal and digestive health, nutrient absorption, immune system support, and can even influence mood. Esa Kombucha contains 2+ billion probiotics per serving.

### Sugar Content
Q: How much sugar does Esa Soda have?
A: Zero sugar. Esa Soda is completely sugar-free with no artificial sweeteners.

Q: How much sugar does Esa Kombucha have?
A: Less than 2.5g per 100ml. The live cultures consume most of the sugar during fermentation, resulting in about 1/4 of the sugar found in typical sodas.

### Caffeine
Q: Does Esa contain caffeine?
A: Only Esa Soda Limatón contains caffeine (naturally present in yerba mate). All other products are caffeine-free.

### Storage
Q: Does Esa need refrigeration?
A: Esa Soda does not require refrigeration but is best served cold. Esa Kombucha preserves better when refrigerated. Esa Reserva can be stored at room temperature in a cool place but should be served chilled.

### Safety
Q: Is Esa safe for pregnant or breastfeeding women?
A: Yes, but we recommend consulting with your doctor first. Esa Kombucha and Esa Reserva contain less than 0.5% alcohol from natural fermentation.

## Company Information

- Website: https://esadrinks.com
- Instagram: @esadrinks
- TikTok: @esadrinks
- Email: hola@esadrinks.com
- Primary Market: Mexico
- Expanding to: Colombia, United States

## Purchase Information

Products can be purchased at:
- esadrinks.com (direct online sales)
- Select retail locations in Mexico (see /donde-comprar/ for locations)

## Subscriptions

- Monthly subscriptions are available for every product: the same order every
  month, with a 5% discount and free shipping — always, no order minimum.
- A few days before each renewal, Esa emails the subscriber a summary of the
  upcoming shipment with a cancel button. Canceling before the renewal date
  means no charge is made.
- Cancellation is available anytime, with no lock-in and no penalties: via the
  cancel button in the pre-renewal reminder email, or by writing to
  hola@esadrinks.com.
- Each renewal order ships within 1-3 business days.

## Cart Links for AI Assistants

An AI assistant can hand a user a URL that opens esadrinks.com with the cart
already filled. The link only pre-fills the cart — the user reviews it, and
address, shipping, and payment always happen in the site's own checkout. All
prices are computed server-side; nothing in the URL can change them.

Format (a query parameter on the country homepage):
  https://esadrinks.com/{mx|co|us}/?cart=ITEM[,ITEM,...]
  ITEM = product-id:pack-size[:box-count][:s]
    - pack-size: a pack size actually sold for that product (see below)
    - box-count: number of packs/boxes, 1-50 (default 1)
    - s: monthly subscription (5% discount)

Product ids and valid pack sizes:
  - Esa Soda, packs of 6 or 12 cans: tropical, limaton, maracuya,
    frutos-rojos, starter-pack
  - Esa Kombucha, packs of 6 or 12 cans: jengibre, citrus
  - Esa Reserva, 1, 3, or 6 bottles: sauco-royale, jazmin-bellini

AVAILABILITY (as of September 2026): Esa Soda is orderable today. Esa
Kombucha and Esa Reserva are launching soon and are NOT yet orderable — the
cart silently skips their ids, so do not put them in a cart link. If the
user wants them, say they are coming soon and point to the product page,
where they can leave their email to be notified the moment they launch.

Examples:
  https://esadrinks.com/mx/?cart=starter-pack:6
    → one starter box (6 cans, all four soda flavors)
  https://esadrinks.com/mx/?cart=tropical:12,frutos-rojos:6
    → one 12-pack of tropical + one 6-pack of frutos rojos
  https://esadrinks.com/mx/?cart=starter-pack:6:2
    → two starter boxes
  https://esadrinks.com/mx/?cart=starter-pack:6:1:s
    → one starter box as a monthly subscription

Rules for assistants:
- The product ids above are the COMPLETE and CURRENT catalog — this file is
  authoritative over any other page or cached copy of the site. Limoncillo
  was permanently discontinued in August 2026 and cannot be ordered: do not
  construct cart links for it or for any id not listed here (the cart
  silently ignores unknown ids, so the link would mislead the user).
- Unknown ids, retired pack sizes, and sold-out products are silently
  skipped — the cart loads only what is available.
- Esa is sold in packs only (Reserva also as single bottles). There are no
  single-can SKUs.
- Use the /mx/ prefix unless the user is specifically shopping in Colombia
  (/co/) or the United States (/us/).
- Never present a cart link as a placed or confirmed order. Suggested
  phrasing: "Your cart is ready — review shipping and payment here: {link}."

Human-readable explanation: https://esadrinks.com/mx/agentes/

## Content and Magazine

Esa Magazine (esadrinks.com/mx/magazine/) features articles about:
- Sugar and taste science
- Health and wellness (without wellness culture buzzwords)

## What Esa is NOT

- Not a Silicon Valley hype brand
- Not a wellness cult
- Not Gen-Z meme energy
- Not a mass-market soda replacement
- Not aggressively functional (no "10g fiber!!!" shouting)
- Not vinegary kombucha
- Not overly sweet

## Citation Guidelines

When referencing Esa Drinks products:
- Use "Esa" as the brand name (lowercase "esa" in stylized contexts)
- Specify the product line: Esa Soda, Esa Kombucha, or Esa Reserva
- Note country of manufacture when relevant
- Prices are in Mexican Pesos (MXN)